Eivind Borgersen — Personal Blog of Eivind Borgersen

Launched smorbrodmag.com

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Posted 27/02/2010 by Eivind Borgersen in Design

A placeholder website for my magazine has gone live at http://smorbrodmag.com. There’s not much there as of yet, but eventually it will act as an online archive and point-of-sale. As for now, it’s just a place to post pretty pictures. Also, if you’d like to contribute to the magazine in any sort of way, give me a yell at hello@smorbrodmag.com.

Fig. 1 — The placeholder site for Smørbrød

Still waiting for that test-print. As for the rest of the process I’ve created a list of ideas for content, an overall production schedule is set up. Next week is when it’s all going to kick off as Uni goes back. The first five or so weeks will be producing content and nail the visual identity of the magazine. Although a fair bit of that work is done, there’s still issues with general typography and the look and feel that I need to address. Then there is rough layouts and storyboarding before spending the next six weeks polishing layouts and preparing for production.